TOYOTA WHEELPARK ORIGINS

Imagine a skatepark everyone can ride

An itinerant, inclusive and modular park, on the road for paris 2024 olympic and paralympic games (launch and prelaunch phases). ~100 modular pieces have been designed to please all kind of riders, kids, adults, amateurs, pros, but first and foremost riders with and without a handicap situation.

Production : La Fabrique Royale
Client : Toyota France

© Direction, camera and video post-production : Julie Fimat

#1 AT TOYOTA FRANCE HQ

TWP’s team reunion a week before the pre launch in Annecy and the official launch the 7th of October in Paris. A chance for Toyota’s collaborators to discover some of the 100 modular pieces of the wheel park and last team training before welcoming the public on this inclusive park.

#2 IN ANNECY HIGH FIVE FESTIVAL

As the mobility mondial sponsor of 2024 Paralympic Games, Toyota is opening for the time the Toyota Wheel Park to the public for a Pre launch in Annecy during the High Five Festival (before the official launch the 7th of October 2023) . This inclusive park where skate and WCMX (Freestyle wheel chair) can live together, proposes an immersive and ludic experience for all : kids, adults, pros, amateurs, with or without a handicap situation. Here is the recap of this week end in Annecy.

#3 IN PARIS PALAIS DE TOKYO AND REPUBLIQUE

Official launch in Paris which has started on Palais de Tokyo the 7th and 8th of October 2023 to end the 9th on Place de la Republique for the Paralympic day. Here are couple of very simple Reels  of the weekend, in order to showcase what is going on on the Toyota Wheel Park as well as the ambiant good vibe of the event. On the program : skate and WCMX Initiations, best tricks contests, demo and more.